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June 2021 Google Algorithm Update that Will Probably Hurt a Lot of Public Adjusters

June 2021 Google Algorithm Update that Will Probably Hurt a Lot of Public Adjusters Google has never… and we mean NEVER… told the public that it will be releasing an algorithm update in advance.  Google’s algorithm updates normally happen like this: Marketers wake up and find out that their clients’ rankings have fluctuated The marketing […]

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Less Than 1% of Public Adjusters Track These 3 Marketing Data Points

Less Than 1% of Public Adjusters Track These 3 Marketing Data Points Running effective marketing campaigns as a public adjuster without tracking data is about as easy as taming a wild donkey. It ain’t easy. And it ain’t fun. The foundation of any successful marketing campaign as a public adjuster is to meticulously track data. […]

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A Paid Ads Strategy That Will Likely Work Every Time

A Paid Ads Strategy That Will Likely Work Every Time Here’s how it works … The storm hits. Homes get damaged. People need a public adjuster’s help. The cycle of… mother nature → damage → insurance claims… isn’t going to end. This paid ads strategy capitalizes on this cycle so you can support and help […]

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You’re Wasting Marketing Dollars As a Public Adjuster If You’re Doing These 3 Things

You’re Wasting Marketing Dollars As a Public Adjuster If You’re Doing These 3 Things Here’s the goal of marketing as a public adjuster: Put $1 into marketing. Get at least $1.01 back in revenue. That’s a simplified version. You’re investing bigger dollar amounts than that. And hopefully you’re making more than $0.01… But you get […]

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A Simple Tip To Track Conversion as a Public Adjuster

A Simple Tip To Track Conversion as a Public Adjuster Marketing as a public adjuster has one goal: conversion. There are two types of conversion as a public adjuster. The initial lead conversion: someone calling, requesting a free inspection, etc. The final payment conversion: you fulfill the work and get paid.  With marketing, you’re only […]

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2 SEO Strategies For Public Adjusters That Actually Work (You’re Probably Not Doing These)

2 SEO Strategies For Public Adjusters That Actually Work (You’re Probably Not Doing These) SEO is like farming. If you do it right today, it’ll feed you new clients in 3, 4, 5+ months from now. But you have to watch out for rainstorms — you don’t want your fields to flood. Or the pests… […]